Privacy Policy

Who we are

Prada Glasses Store (“we”, “us”, “our”) is an online retailer of eyewear. Our contact details:

• Email: [email protected]
• Address: 274 Lafayette St, New York, NY 10012, USA

This policy applies to pradaglassesstore.com and any pages under this domain (the “Site”).

Information we collect

We collect information in three ways: provided directly by you, collected automatically, and from third parties.

Information you provide

• Account and order details: name, email, phone, billing and shipping addresses.
• Prescription data: optical prescription, pupillary distance (PD), fitting height (if you choose to submit for lens glazing).
• Payment method details: processed securely by our payment processors; we do not store full card numbers.
• Communications: emails, chat messages, support requests, product reviews.
• Newsletter opt-in: your email address and subscription preferences.

Information collected automatically

• Device and usage: IP address, browser type, device identifiers, pages viewed, time on page, referring/exit pages.
• Cookies and similar technologies: for essential site functionality, analytics, and, if you consent, personalization/ads.

Information from third parties

• Payment and fraud prevention partners: payment approval, fraud signals.
• Shipping carriers: delivery status and tracking updates.
• Analytics/ads partners: aggregated insights where permitted by law and your preferences.

How we use information

• Fulfilling orders: processing payments, manufacturing lenses, shipping, returns, and customer support.
• Account and service communications: order confirmations, shipping updates, security alerts.
• Site performance and analytics: to maintain, protect, and improve the Site.
• Personalization and marketing: recommendations, emails, and offers according to your preferences and consent.
• Fraud prevention and security: to protect you and our business.
• Legal compliance: tax, accounting, regulatory obligations, and dispute resolution.

Legal bases (EEA/UK)

• Contract: to fulfill purchases and provide requested services.
• Legitimate interests: secure and reliable operation, preventing fraud, improving our services. We balance these interests against your rights.
• Consent: newsletters, certain cookies/analytics/advertising. You can withdraw consent at any time.
• Legal obligation: tax, accounting, and other regulatory requirements.

Cookies & similar technologies

We use cookies, local storage, and similar technologies:

• Essential: required for site features such as navigation, cart, and checkout.
• Functional: remembering preferences like language or region.
• Analytics: measuring traffic and usage to improve the Site.
• Advertising: delivering and measuring ads, limiting frequency, and preventing fraud.

Manage your choices at any time: Cookie preferences. You may also adjust your browser settings to block or delete cookies; doing so may affect site functionality.

Do Not Track: We do not respond to DNT signals. We honor choices you make via our cookie preferences.

How we share information

• Service providers: payment processors, lens labs, shipping carriers, email service providers, analytics/anti-fraud vendors. They process data on our behalf under contracts.
• Legal and safety: when required by law or to protect rights, property, or safety.
• Business transfers: in a merger, acquisition, or asset sale, data may be transferred in accordance with this policy.
• With your direction or consent: for example, sharing prescription details with a lab to manufacture your lenses.

We do not sell personal information in the traditional sense. If “sale” or “sharing” is defined by your local law to include certain advertising or analytics, you may opt out using Cookie preferences or see “Your rights”.

Retention

We retain personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention:

• Order records: 7–10 years (accounting/tax laws).
• Support communications: 2–5 years.
• Analytics data: 14–26 months (aggregated thereafter where possible).
• Newsletter lists: until you unsubscribe or request deletion.

Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including HTTPS encryption in transit, limited access controls, and vendor due diligence. No method of transmission or storage is 100% secure; please use strong, unique passwords and contact us if you suspect unauthorized activity.

Your privacy choices and rights

Global choices

• Marketing emails: click “unsubscribe” in any newsletter or contact us.
• Cookie preferences: adjust via the Cookie preferences link on this page.
• Access, correction, deletion: contact us to exercise.

EEA/UK (GDPR)

You may have rights to access, rectify, erase, restrict or object to processing, and data portability. You also have the right to withdraw consent at any time without affecting prior processing. You may lodge a complaint with your local supervisory authority.

California (CCPA/CPRA)

California residents may request to know, correct, or delete personal information, and to opt out of “sale” or “sharing” for cross-context behavioral advertising. We will not discriminate for exercising your rights.

• Opt out of sale/sharing: use Cookie preferences or email us with subject “CCPA Opt Out”.
• Authorized agent: you may designate an agent; we may require verification.

Nevada

Nevada residents may opt out of the sale of personal information by emailing us.

Canada, Australia, Brazil

Depending on local law, you may have similar rights to access, correct, or delete your personal information and to withdraw consent. Contact us to submit a request.

Submit requests: [email protected]. We may need to verify your identity and residency to process your request.

International transfers

We may transfer, store, or process your information outside your country, including in the United States. Where required, we use appropriate safeguards such as standard contractual clauses with service providers.

Children’s privacy

Our Site is not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps.

Changes to this policy

We may update this policy to reflect changes to our practices or for legal reasons. We will post the updated version with a new “Effective date” and, where appropriate, notify you by email or Site notice.

Contact us

Questions or requests about this policy can be sent to [email protected] or mailed to: Prada Glasses Store, 274 Lafayette St, New York, NY 10012, USA.

This policy describes our practices for the Site and related services. It does not replace your own legal counsel. All trademarks referenced are the property of their respective owners.